Lesaffre
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Lesaffre: our approach to develop and sell probiotics!
Lesaffre has a long history in biotechnology and selling active microorganisms.
It was quite logical for us to investigate the probiotic market. In that context, Lesaffre Human care was created to develop and sell nutritional yeast based ingredients to the human health market.
Our approach to develop and sell probiotics is not different than the Lesaffre Approach to develop and sell baker&rsquoi;s yeast. Quality of the product, Reliability of the process, knowledge of the industrial customer to deliver optimum value and finally reputation of good products and good services.
We first investigated the Science : what is a probiotic ? what should it deliver ? what are bacteria delivering ? what can probiotic yeast offer in addition ?
Then we looked at our internal strengths : with many thousands strains in our internal collection, what opportunity do we have ? where are we superior? What kind of research should we do ?
Large Research investments have been decided to investigate the strains and support the value to the customer, namely health claim.
Finally a professional sales network to listen and to promote our products, worldwide, along our other yeast nutritional ingredients ( glutathione, RNA, Selenium Yeast…).
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