Parcours Marketing et Réglementaire

DAY 1: Market trends and Regulatory framework                  June 15 2011

How to make the most of Open Innovation to face the challenges of the Nutrition & Health sector? READ MORE

9:00 am to 10:30 am

Plenary Session 11:00 am to 12:30 pm

Convergence Food / Pharma : Stakes, Opportunities & Strategies READ MORE

What are the 2011 European Consumers' different & common behaviors? READ MORE

2:00 pm to 3:30 pm

  • Chairman: Josephine Wills, General Director, EUFIC - BE
  • Wim Verbeke, Professor of Agricultural Marketing and consumer Behavior, University of Gent - BE- Download his presentation
  • Monique Raats, Co-Director of the Food, Consumer Behavior & Health Research Center, University of Surrey - UK
  • Adrian Moss, Managing Director, Focus Business Communication - UK

What are the 2011 Marketing strategies to influence the consumers ? READ MORE

4:00 pm to 5:30 pm

  • Chairman: Philippe Millet, Chief Editor, Actif's Magazine and NutriForm Magazine - FR
  • Sandrine Cuisenier, Head of Marketing and Communication, Ingredia Nutritional - FR
  • Tiago Guerreiro, Marketing and Sales Manager, Innova Market Insights - UK
  • DIdier Carcano, Vice President Marketing Strategy and Business Development, Danisco - FR

 

DAY 2: Market trends and Regulatory framework                  June 16 2011

Overview of the latest EU Regulations on Health Claims. READ MORE

9:00 am to 10:30 am

  • Chairman: Mary Gilsenan, Head of Regulatory Affairs, Leatherhead Food Research - UK
  • Dirk Jacobs, Manager Consumer Information, CIAA - BE- Download his presentation
  • Adrian Meyer, Director Sales & Marketing, CreaNutrition - CH
  • Ambroise Martin, Member of the EFSA NDA PAnel & Professor of Nutrition & Biochemistry, University of Lyon I - FR

Which strategies to run your business with or without a Claim? READ MORE

11:30 am to 1:00 pm

  • Chairman: Christophe Ripoll, Scientific Director, Naturalpha - FR
  • Kirsten Brandt, Senior Lecturer, Food Quality & Health Research Group, University of Newcastle - UK- Download her presentation
  • Peter Wennstrom, President and Senior Consultant, Healthy Marketing Team - UK
  • Isabelle Schaller, Senior Group Leader, Scientific and Regulatory affairs, Kraft Foods-Cadbury - FR

The future of Health Claims process: what's new with the Biomarkers? READ MORE

2:30 pm to 4:00 pm

  • Chairman: Shane Starling, Editor, Nutralngredient - UK
  • Francisca Serra, Professor of Nutrition & Food Sciences and member of the leader team of the BIOCLAIMS project, University of Evora - ES- Download her presentation
  • Murielle Cazaubiel, Head of Clinical Trials Business Unit, Biofortis Silliker (Mérieux NutriSciences Company)- FR
  • Renger Witkamp, Professor in Nutrition & Pharmacology, Wageningen University - NL

Conclusion and Perspective

Closing remarks by Nico van Belzen - ILSI Europe Executive Director 4:00 pm to 4:15 pm

 

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