Christopher Kong is the Co-Founder and Head of Business Development of Better Nature, the UK’s leading all-natural meat-free brand and one of the most exciting food-tech startups in the field of fermentation. Since its founding in early 2019, Better Nature has won 6 international food-tech competitions and was 1 of 6 startups invited to present on the mainstage of the Good Food Conference – the world’s largest alternative protein conference. Better Nature produces plant-based protein without compromise – delicious, nutritious, and all-natural, just the way it should be. Aside from running Better Nature, Chris is an avid marathon runner, a boxing enthusiast and a passionate advocate of eating a wholefoods plant-based diet.