Urbi is a Research Associate at Lux Research, where she contributes to the Consumer-Packaged Goods team’s coverage of food and nutrition. Her research focuses on emerging technologies in consumer health and wellness, alternative proteins, and sustainability initiatives. Before joining Lux Research, Urbi served as a Food Scientist at Assay Consulting and as a Hygiene Auditor at Equinox Labs in India. She holds an M.Sc. in Food Science from the Institut Supérieur d’Agriculture de Lille, France, and has experience as an Assistant Engineer at Phileo, Lesaffre.