As the demand for plant-based and alternative protein sources continues to rise, food manufacturers are exploring new ways to meet consumer preferences for healthier and more sustainable food options.

What are the main drivers behind the growing consumer interest in alternative proteins, and how are food manufacturers responding to this demand? How does consumer awareness regarding ultra-processed foods influence purchasing decisions and product innovation in the food industry? What challenges do food manufacturers face in formulating tasty and healthy alternative protein products taking into account consumer budgetary constraints?

Moderator: Andrea Gutierrez-Solana, Director, Whitehouse Communications