This session focuses on strategies for effectively communicating the scientific evidence supporting food supplements to consumers, fostering trust, and acceptance. Experts will discuss methods for evaluating supplement benefits, generating market value, and building consumer confidence through transparent communication of clinical studies and evidence-based claims.

What methodologies can be employed to assess the efficacy and safety of food supplements, particularly in preventive settings? How can companies effectively communicate scientific evidence to consumers and healthcare professionals to build trust and confidence in food supplement products? What role do regulatory frameworks play in validating health claims and ensuring transparency in supplement marketing? How can emerging technologies such as blockchain and QR codes enhance transparency and traceability in the supplement supply chain?

What strategies can companies employ to differentiate their products and stand out in the competitive food supplement market while maintaining scientific integrity?