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This session focuses on strategies to effectively communicate the scientific evidence supporting food supplements to consumers, fostering trust and acceptance. Experts will discuss methods for evaluating health benefits, generating market value, and delivering transparent communication of clinical studies and evidence-based claims.

What methodologies can be employed to assess the efficacy and safety of food supplements, particularly in preventive settings? How can companies effectively communicate scientific evidence to consumers and healthcare professionals to build trust and confidence? What role do regulatory frameworks and emerging technologies, such as blockchains and QR codes, play in validating health claims and ensuring transparency in supplement marketing? What strategies can companies employ to stand out in a competitive food supplement market while maintaining scientific integrity?