Botanicals have been known to be used in various cultures for centuries, though they have gained significant attention in food supplements due to their claimed health benefits and natural origins, addressing consumer preferences for natural products and sustainable sourcing practices. Experts will discuss the health benefits and scientific evidence supporting the use of novel botanical extracts, as well as considerations for safety, efficacy, and market acceptance.

What scientific evidence supports the health benefits of novel botanical ingredients, and how can companies communicate these benefits to consumers? What challenges exist in sourcing and standardising botanical extracts for food supplements, and how can these challenges be addressed? What opportunities exist for innovation and differentiation in the botanical supplement market, and how can companies leverage scientific research to drive product development and market acceptance?