Key strategies for start-ups in bringing innovative finished food products with health benefits to market in 2023
Eran Baniel – Executive Chairman and Co-Founder of DouxMatok.
As CEO Eran brought to DouxMatok many years of management experience in a number of disciplines: he was the Co-Founder & CEO of HCL CleanTech, which raised over $50 million, from a number of US venture funds as well as U.S. government grants, and was eventually sold to Stora Enso; CEO of LifeWave (which did an IPO in Israel); Co-Founder & CEO of Desk-Trainer; and Co-Founder & CEO of U.L.A., where he led major lighting projects, including lighting the walls of the old city of Jerusalem and Nazareth 2000 as well as key financial districts in Israel. Eran’s management positions were always characterized by intensive international collaborations in the USA, Europe and the Middle East. His activities led to considerable investments in a large number of public and private projects as well as in his entrepreneurial activities. Co-founding and managing DouxMatok, bringing proprietary technologies for efficient delivery of flavors and improved nutrition, such as DouxMatok’s Incredo sugar-based sugar-reduction, enabling tastier and healthier consumption of sweet foods is for him the most exciting and ground-breaking mission he’s ever led. Most of the limited free time he has since moving to the Executive Chairman position Eran devotes to younger FoodTech startups promoting technologies for making dairy products with no cow, plant based proteins to replace meat, fish, cheese and eggs