Key strategies for start-ups in bringing innovative finished food products with health benefits to market in 2023

Market position, choice of business model, distribution channels, health claims, novel food regulations…there’s so much to consider for founders in the food and health industry. How to strongly establish and leverage the relation between the food product and the health benefit? How to access the right consumers, investors, and potential partners?

While there may not be one only recipe for success, the panellists will share their main takeaways in building a go-to market strategy for innovative healthy food products.